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30+ POC-Owned Businesses to Shop This Holiday

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There are a few silver linings to come out of 2020 and the heightened awareness of the inequities and lack of opportunities for people of color (in life and in business) is definitely one of them. As we close out the year and celebrate a smaller holiday this season, we’re rounding up some of our favorite POC-owned businesses to support this year. From fashion to home to beauty and books, these brands are bringing about change with a unique and inclusive perspective on what is beautiful.


Golde Pure Matcha Kits ($32)

Give the gift of matcha, made with 100% pure green tea leaves from Uji, Japan. CEO Trinity Mouzon Wofford, with her business and life partner Issey, launched Golde from her apartment at age 23 and a few years in Golde is a profitable brand with partnerships with Sephora, Urban Outfitters, Goop, and The Wing.

SubSahara Aurelia Woven Vase in Rainbow ($67)

Senegalese-born, Missouri-based founder Sofi Seck created Expedition SubSahara, a shop of colorful hand-woven baskets and accessories, as a way to serve her larger mission to build a STEAM (science, technology, engineering, arts, math) school for girls in Senegal, West Africa.

Tamra Ayurvedic Copper Water Bottle ($55)

Designed by theFFS, the brainchild of design and sister duo Cheryl and Donna Freeman, this water bottle was inspired by the Ayurvedic practice of tamra jal – or, storing water in copper vessels. (Natural copper is believed to help neutralize toxins as it ionizes and balances the pH of water.) But also, those tassels!

YOWIE Cobalt Color-blocked Bowl ($11 each)

This Philly-based home shop offers a curated collection of goods from founder Shannon Maldonado’s friends, independent artists, and designers.

Phenomenal Action Campaign

Meena Harris, lawyer, activist, and niece of VP-elect Kamala Harris, founded the Phenomenal Woman Action Campaign to bring awareness to interconnected social causes. Products like the Phenomenal Woman Tee ($35) support causes like Black Futures Lab, Families Belong Together, Native Voices Rising and more.

Bossy Cosmetics

Shop Bossy’s holiday bestsellers for sales and cool stocking stuffer ideas. Bossy Founder Aisha’s mission has been to empower women to look, feel, and do good while also using cruelty-free products, all Leaping Bunny certified. Bossy sales support charities like Girls Inc., Women at Risk International Foundation, and Female Founder Collective.

EMME Split-Shot Face Mask in Grey ($35)

You might remember the breathtaking designs of EMME founder Korina Emmerich from Project Runway. Her colorful work reflects her Indigenous heritage stemming from The Coast Salish Territory, Puyallup tribe. She is based in Brooklyn, NY.

Oma Cuban Link Collection ($59+)

NY fashion stylist Neumi Anekhe saw a need for more brands to represent people of color. Enter Oma. These gorgeous gold jewelry designs are the result of a brand that challenges homogenous industry standards, while creating stunning and affordable pieces for all of us.

Little & Lit Subscription Box ($38/month)

Little & Lit, founded by Tulsa-based bookstore owner Onikah Asamoa-Caesar, delivers a curated selection of diverse children’s books straight to your door. “When telling folks about the lack of diversity in children’s books, I would often run into people who would agree, but relegate the need for diverse text to children of color,” says Asamoa-Caesar. “So then it also became important for me to amplify the need for diverse children’s books for all children, including white children.”

Sincerely Tommy Cheetah Print Bag ($120)

This Brooklyn-based lifestyle store (with coffee bar) offers up emerging womenswear brands and its own label. Cheetah print bag, anyone?

Soil to Studio Eli Printed Linen Pillow Cover ($88)

Soil to Studio is a Brooklyn-based textile design studio from founder Swati Bansal, who was born and raised in the small town of Udaipur in Rajasthan, India. Find so-pretty handmade and block-printed linen goods.

Klur Immersion Serum Concentrate ($70)

Lesley Thornton, a licensed aesthetician, founded Klur as a way to bring clean, ethical, and inclusive beauty to the masses and we’re all over it.

Mischo Nail Lacquer ($20)

While pregnant with her son, Mischo founder Kitiya Mischo King sought out polish that wouldn’t harm her or her little one and *still* had great color. But to no avail. With a degree in chemistry and licenses in cosmetology, esthetics, and makeup artistry, Kitiya created Mischo, 10-free nail lacquer (code for no formaldehyde, parabens and all the harmful chems that come in standard polishes), designed in beautiful rich colors.

FOLKUS Wrapping Paper ($15)

Give your holiday gifts an artistic flair with these richly designed wrapping papers inspired by “the BLACK aesthetic and experience.”

Dear Sunday Candles ($18)

The perfect holiday gift for besties and boyfriends, these soy-based candles (like Finer Things, an earthy mix of fresh lavender, geranium and warm mahogany) are just the thing to take them through the season.

Tackusannu Senegal Round Leather Purse ($60)

This beautiful handmade purse was inspired by the classical French market basket bag and made by female artisans in Senegal. Tackusannu Senegal was founded by Bronx-based Jasz, who would receive gifts from relatives traveling to Senegal, and Cheikh Biaye, who was born and raised in Senegal.

Comfort LA That Sauce ($8)

ComfortLA is the brainchild of actor-turned-chef Jeremy McBryde and business strategist Mark E. Walker. What we love about the LA-based soul food restaurant is that it’s all about building community. “It’s the feeling of being at your favorite relative’s house for dinner,” they say. Here’s some of their best hot sauce to give to someone or yourself!

Trade Street Jam Co Signature Trio Gift Set ($42)

Trade Street Jam Co. is a Brooklyn-based small batch jam company founded by Ashley Rouse, a former chef. Her clean-tasting vegan jams are low in sugar and great to toss in craft cocktails, BBQ sauces, glazes for meats or vegetables, baked goods, and more! Try this trio of their bestselling favorites, including Blueberry Basil Smash.

What are your favorite POC-owned businesses? Share with us @BritandCo!

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